It can be said that Henri Lefebvre, a French sociologist, was a bit of a romantic at heart. While he viewed capitalism as ruining how society lives in the everyday by alienating and isolating ourselves, he stated that if we saw what it was doing to our lives and profession, we maybe to still see life’s creativity and things may turn out differently.
In a weird way, the everyday of Social Media can be seen this way. Never before in the history of communications have there been so many owners and producers. Everyday people log on to sites like Facebook, Twitter, and other sites, and everyday there is something new for them to explore and possibly produce. It might be for selfish reasons to see how popular they are. It might be to share pictures. It might be to produce a video. And yes, we may make money from it. Whatever their reasons, people are participating and adding their own content to the world, however big or small. That content is needed in order for Social Media to even exist. All users have their own level of creativity and reasons for why they participate in social media, and the numbers show that people from all walks of life are doing it, because, I think, people have, and will always have, that need to connect and feel a part of something. Those who participate are allowing their own words, their own production, and their own piece of history to be documented. Yes, they may be contributing to what is seen as the evils of capitalism; however we do that outside of Social Media. Within Social Media, creativity can blossom and change how we connect and communicate.
There is some evidence in how Social Media has effect and transformed everyday practices, but it will be years before researchers can fully and accurately determine social media in what ways social media has changed us. The research maybe based off soon to be outdated websites, social networks, and tools because how rapidly the medium is changing. But the main ideals and concepts will be able to emerge, and give a better understanding.
What can be determined at this time is the there is a market and audience who use Social Media and networks on a daily basis. The numbers, as well as the interactions, can not be denied, but rather should be embraced. Users are now creating content and sharing it, which has changed the ways in which communications is currently being conducted. It is no longer simply the broadcast model of yesterday. There is still a sender with a message, but now there are multiple receivers who are also the many senders of content. As of now there is no set model, and if Social Media continues in the same direction as it is, there will be no set model. There is no need for one. This trend may be beneficial for a diverse group of users for the various social networks because it does not appeal to simply one person or group. Social Media as a whole can reach millions of people because it can fit to anyone’s needs and/or wants, and become a part of its everyday practices. It has been shown to help people being stay in contact while still building meaningful relationships. And at the same time, it will give into what seems to be the need and want for instant gratification and distraction.
Where Social Media will go, and what its capabilities will be, is still unknown. As the technology grows, and more information emerges, the more society as a whole will know and understand Social Media and its everyday practices. In fact research of Social Media is being created by its users more than researchers because users document is growth and use just by logging on. It helps create a history of our communications, and with it, it will help create evidence for its present and future impact in the next coming years. It will be at this time when Social Media’s impact can be truly measured.